Rexel is bringing its UK businesses under a single brand

Rexel UK is further strengthening its offering to electrical contractors and their businesses, by bringing together its portfolio of brands which includes Newey & Eyre, WF Senate, Wilts Electrical, Ross Electrical and Parker Merchanting under the Rexel name.

This move will see these branches merge under Rexel the brand, enabling customers to take advantage of an enhanced product, price and service offering at over 250 locations nationwide.

The rebrand will create an unparalleled nationwide electrical distribution network, which will also be further enhanced by a number of new regional hubs. As part of this exciting investment, Rexel has also further strengthened its logistics capabilities with a 500 vehicle fleet to further enable contractors to access its range of brand-leading electrical products at a time and location to suit them.

In addition to providing electrical contractors with fast and flexible access to over £100m worth of stock, Rexel’s enhanced offering means that contractors  are now able to gain access to its trusted Newlec own-brand range of 3,000  product lines across all  branches nationwide.

Over the coming months Rexel will be regularly communicating with its existing customer base to keep them up-to-date with the latest developments and ensure they can take full advantage of the benefits the new Rexel proposition will offer.

Denmans, which is also part of the Rexel Group, will continue to operate under its current name.